Arturo Berned participates in the conversations over art and luxury in the Forum La Zagaleta
Times of Art and Luxury. Art as a vehicle of cultural transmission and Luxury as an activity that launches the business universe. These have been two of several ideas that have gravitated over the last edition of the Forum organized annually by la Zagaleta (Málaga) in their facilities in Benahavis.
This year, the architect and sculptor Arturo Berned, has contributed to enrich this dialogue, pointing out the “importance and value of both spaces for the artistic creation, and how it is possible to establish an honest, deep and open relationship”. “The only requirement”, the artist has recalled, is “the liberty the creator needs to have to lay out his work in this scenario”.
Many proffesionals of the business environment have participated in this conversation, such as Carlos Falcó or Rosa Lladró, and some of the world most prestigious cultural institutions. The MoMA, the Thyssen-Bornemisza Museum, the Prado Museum, the Native Home of Pablo Picasso, the Malaga Contemporary Art Center (CAC) and the Parisian Pompidou have put their voice and words to draw the dialogue path between Art and Luxury.
“Art sets new ideas, and that is what revolutionizes the world. The emotions are not sufficient any more to change the society”, Fernando Frances, director of the Malaga Contemporary Art Center, has pointed out. With different but similar words, Nuria de Miguel, general secretary of the Foundation Friends of the Prado Museum, emphasizes the idea that “a museum is an inspiration and creativity paradise, we can discover and protect, enjoy and get excited with real treasures”.
The fact is that Luxury is a rising economic world, and more and more it is tighting a relationship with creation. “ The luxury companies are interested in the new way, fresh and different, in which artists read our times and the society in which they live; whereas for the artists, the support of a first class brand can be the vehicle to carry out projects which otherwise would not be possible”, adds Arturo Berned. It’s a relationship where both win, Luxury as well as Art.